Colleges Cashing in on March Madness Success
"March Madness" goes into overdrive on Thursday, with first-round games being played in Philadelphia and across the country. Colleges are hoping for wins -- and a windfall.
There are all sorts of ways to make money from tourney teams:
"Schools can act as their own retailers, they can create their own uniforms, t-shirts, caps, and they can retain 100-percent of the upside there."http://www.kyw1060.com/